Hey, listen!
Something's moving in your category. Want the short version?
Early access
Otto shows you where you stand, what's moving and what to do next. Then it proves it worked.
For small online brands: DTC shops, SaaS and apps.
Otto listens to
How it works
One loop, every week. Otto does the listening. You make the calls.
Everything in this section is sample data for a made-up coffee gear shop.
Step 1 · Hear
One thing worth knowing: what happened, the proof, why it matters to you and a ready draft.
Proof
41 Bluesky posts this week mention your shipping speed.
Why it matters
Two competitors are getting slow-shipping complaints. Nobody owns "fast" yet.
What to do
Say it where shoppers decide: on your product pages.
Which competitor gets the most shipping complaints?
Step 2 · See
Your brand on the things customers actually talk about, next to competitors, moving over time.
US · All sources · 6 weeks
Bubble size = share of voice
What moved us up on shipping?
Step 3 · Move
Prioritized by expected impact, each with drafts you can copy in one tap.
Order by 2pm and it ships today. Most orders arrive in 2 days.
Step 4 · Prove
Otto measures before and after, so you know which Moves paid off.
60+7 pts
Was it the new copy, or something else?
Real praise from real customers, found across public sources, with a link to where it was said. Otto never makes up compliments.
Love note
“Ordered Monday, brewing with it Wednesday. This little shop is fast.”
A customer on Bluesky
Otto speaks first
Most listening tools wait for you to go looking. Otto does the looking and taps you on the shoulder when something matters.
Urgent things reach you right away. Everything else waits for your daily digest.
A 60–90 second ritual: swipe through 3–5 Pssts, then you're all caught up.
Tap a question under any chart and Otto explains it, with sources.
Hey, listen!now
A competitor's price change is getting a lot of heat.
Hey, listen!2h ago
Interest in cold brew is climbing ahead of summer.
Hey, listen!8:00
Your Daily Earful is ready: 4 Pssts.
You're all caught up
More than social
Conversations are half the story. Otto lines them up with open, official data on prices, attention, competitors and AI answers, by category, country and time.
What your customers pay for things in your category, month by month.
Source: U.S. Bureau of Labor Statistics (CPI) · Eurostat (HICP)
Are my customers feeling a price squeeze?
How much people read and write about your category and competitors.
Source: Wikipedia pageviews · The GDELT Project
Why did interest in pour-over jump last week?
New trademark filings by competitors, often months before a launch.
Source: USPTO trademark data
Did a competitor just file a new product name?
How often AI assistants recommend you, not competitors, for real buying questions.
Source: Monthly tests via the official OpenAI and Anthropic APIs
Do AI assistants suggest us for "best grinder under $200"?
Also on the list: US Census retail and e-commerce, World Bank indicators, public holiday calendars and Bluesky conversations.
We only use sources whose terms we've checked for commercial use, and we credit each one where its data appears. More are under review.
Trust
If Otto can't show where something came from, it doesn't say it.
Every number shows its source, date and confidence. Correlations are labeled "pattern, not proof".
Official APIs and open data only, used the way their terms allow. When something is deleted at the source, we delete it too.
We collect only what we need, never sell personal data and encrypt connected-account tokens.
Export or delete it any time. Benchmarks only ever use anonymized, aggregated numbers.
Early access
ListenPals is being built right now. Join the early list and we'll email you when there's a spot for your brand, plus the occasional honest build update.
FAQ
A web app for small online brands. Otto, your AI pal, listens to public conversations and open world data about your brand and category, tells you what matters, suggests what to do and tracks whether it worked.
Not yet. ListenPals is in early access and we're building the first version now. Join the early list and we'll email you when there's a spot.
Small brands and startups that sell online in English: DTC and e-commerce shops, SaaS and apps. No analyst needed.
No. ListenPals doesn't post for you. It listens, explains and hands you ready drafts to copy wherever you publish.
Official APIs and open datasets whose terms allow commercial use, such as Bluesky, Wikipedia pageviews, GDELT, BLS and Eurostat prices, US Census retail data and USPTO trademarks. Every number links to its source. Later you'll be able to connect your own accounts too.
No. If a source's terms don't allow our use, we don't use it.
No. Otto is an AI, and it will always tell you so if you ask. It shows its sources so you can check its work.
Pricing isn't set yet. People on the early list will hear about it first, and nobody is charged anything without agreeing to a plan.
We use it only to contact you about ListenPals early access, and we never sell it. Ask us to delete it any time at hello@listenpals.com.